Sarah Chen
Context: Needs point-in-time assessment for immediate project decisions. Timeline pressure requires results within 2-4 weeks.
Authority: Influences decisions but rarely has direct budget authority
Key Pain Points
- No budget for full consulting engagement
- Know something's wrong but can't articulate solutions
- Need concrete evidence for management
- Framework confusion - which standard applies?
- Single domain focus but issues span multiple areas
Primary Goals
- Validate current state and identify quick wins
- Demonstrate competence and problem-solving
- Improve team performance and delivery
- Gain credibility with senior leadership
inTarg Value Proposition
"Professional-grade assessments without the consulting fees"
Single-domain assessment with actionable insights, clear upgrade path, and immediate implementation guidance.
Success Metric: Clear action items and quick wins identified within first assessment
Marcus Williams
Context: Maintaining domain excellence while proving business value. Quarterly reporting cycles with annual strategic planning.
Authority: Direct budget authority up to AU$50K, influence on larger decisions
Key Pain Points
- Inconsistent maturity assessment approaches
- Assessment projects consume 20% of team time
- Consultant deliverables become stale quickly
- Every vendor has different maturity models
- Board wants simple metrics, reality is complex
- No industry peer comparison visibility
Primary Goals
- Establish domain as competitive advantage
- Implement consistent improvement processes
- Build reputation as transformation leader
- Demonstrate clear ROI from investments
inTarg Value Proposition
"Transform assessment overhead into strategic advantage"
Consistent assessment framework with trend analysis, peer benchmarking, and AI-powered advisory guidance.
Success Metric: Measurable maturity improvements quarter-over-quarter
Jennifer Thompson
Context: Orchestrating enterprise-wide transformation initiatives. 3-5 year strategic horizons with quarterly milestones.
Authority: Budget owner for strategic initiatives (AU$500K+)
Key Pain Points
- 15+ different improvement initiatives running
- Can't see forest for trees - visibility gaps
- Resource allocation optimisation challenges
- Board wants simple answers to complex questions
- Teams working in silos on connected problems
- Spending millions but struggling to prove value
Primary Goals
- Drive sustainable competitive advantage
- Optimise resource allocation across initiatives
- Provide clear progress visibility to board
- Leave organisation fundamentally stronger
inTarg Value Proposition
"Transform transformation from cost centre to competitive advantage"
Enterprise-wide transformation orchestration with cross-tower visibility, ROI tracking, and predictive insights.
Success Metric: Measurable business outcomes and transformation velocity
David Rodriguez
Context: Differentiating services while scaling delivery capability. Project-based consulting with recurring relationships.
Authority: Practice P&L responsibility and client relationship ownership
Key Pain Points
- Clients see assessment as commodity service
- Every assessment requires senior consultant time
- Different teams use different frameworks
- Clients want immediate insights at consulting prices
- Hard to differentiate similar service offerings
- Can't scale quality expertise across domains
Primary Goals
- Increase practice profitability and scale
- Deliver superior client value
- Establish transformation thought leadership
- Build sustainable competitive moats
inTarg Value Proposition
"Elevate your transformation practice with enterprise-grade tools"
Standardised assessment methodology with quality assurance, white-label capabilities, and revenue sharing opportunities.
Success Metric: Increased client satisfaction and engagement profitability
Rachel Park
Context: Managing enterprise risk and regulatory compliance across highly regulated industries. Continuous monitoring with periodic deep assessments.
Authority: Direct authority over compliance budget and risk management processes
Key Pain Points
- Multiple overlapping regulatory frameworks
- Manual compliance status tracking processes
- Resource-intensive audit preparation
- Difficulty demonstrating control effectiveness
- Board requires regular risk reporting
- Cross-domain risk visibility challenges
Primary Goals
- Demonstrate compliance with industry standards
- Track control effectiveness across domains
- Provide audit evidence and documentation
- Maintain comprehensive risk dashboard
inTarg Value Proposition
"Transform compliance from overhead to competitive advantage"
Standardised frameworks aligned with regulatory requirements, complete audit trails, and automated compliance reporting.
Success Metric: Reduced audit preparation time and improved compliance ratings
Tom Chen
Context: Scaling operations and systems to support rapid growth (50%+ annually). Limited bandwidth for strategic planning due to growth demands.
Authority: Strategic decision maker with growth investment authority
Key Pain Points
- Rapid growth outpacing operational capabilities
- Limited time for strategic planning and assessment
- Uncertainty about resource investment priorities
- Investor pressure for operational maturity
- Risk of growth stalling due to constraints
- Need quick wins without disrupting momentum
Primary Goals
- Assess capability to support planned expansion
- Identify operational constraints limiting scale
- Determine optimal resource investment priorities
- Demonstrate operational maturity to investors
inTarg Value Proposition
"Scale smart with data-driven operational insights"
Rapid insights without disrupting growth momentum. Growth-specific maturity frameworks with resource optimisation guidance.
Success Metric: Operational bottlenecks identified and resolved within 60 days